Gatorade "Unmatched"
For Gatorade, fellow editor Julia But and I edited a :60 spot about Serena Williams called "Unmatched" through TBWA\Chiat\Day's inhouse editorial company, Venice Beach Editorial. YouTube link. I also edited several content extension pieces of interivews with Serena Williams to accompany the spot online on YouTube and social media.
Raised on the hardscrabble courts of Compton, California, Serena Williams has fought her way to become the most prolific tennis player of this generation. From little sister to big deal, from down and out to back and better, she has constantly defied expectations and established that she has no equal.
Raised on the hardscrabble courts of Compton, California, Serena Williams has fought her way to become the most prolific tennis player of this generation. From little sister to big deal, from down and out to back and better, she has constantly defied expectations and established that she has no equal.